It, of course, involves boxes.
Uniqlo wanted to raise awareness of, and drive traffic to, their new San Francisco store, opening October 5th.
This is such a simple, smart way to do both—you get to interact with the most popular cat in the world.
Go to the Lucky Cube page of Uniqlo's site, and play a simple game with the Scottish Fold. You can win Uniqlo merchandise, and maybe even a blimp ride.
Soon, Maru's head isn't going to be able to fit in a box.