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10 Brilliant Ads That Are All Just Words

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If the writing is clever enough, you don't need anything else.

Great idea.
Via Israel.

Two more executions are overkill.
But you might as well produce them, the cost is next to nothing.

Via Switzerland.
Just a great, great campaign for a life insurance company, especially when you consider how dry and boring the ads usually are in this category.
It won all the awards last year.


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