Inside a dramatically-lit boxing ring. They're ads via Louis Vuitton, but so what. Pretty cool stuff.
"Dream" (above) is the better of the two, simply because it's a better poem. Ali was, and still is, the greatest of all time. The in-ring broom "calligraffiti" is by Niels Shoe Meulman. Videos directed by Stuart McIntyre of Steam Films. "Word," below.
Here's the dedicated website.
Ad agency: Ogilvy France.
