“Forward” — one clean, action word — was superior to Romney's trite and stagnate “Believe in America.” But did the President's team look backwards to find it?
Churchill College — part of Cambridge University and named after Sir Winston — has as its motto:
"Forward."
The college took this motto from the final phrase of Churchill's famous first speech to the House of Commons as Prime Minister in 1940, his "Blood, Toil, Tears, and Sweat" speech, in which he said "Come, then, let us go forward together."
Katy Perry definitely profited from the slogan.
As you can see below, conservatives were all over Forward.