And that includes the Geico Cavemen commercials.
Now, the Cavemen were hilarious (especially "Therapy Session"), but this spot for John Lewis home insurance actually, you know, SELLS INSURANCE.
Because frankly, this whole "let's get ha-ha about insurance" ad movement (I'm looking at you, Allstate "Mayhem") that Geico helped jumpstart is just getting so fucking tiresome.
Ad agency: Adam&Eve/DDB, London.