Harmless-looking now but at the time, they were definitely boundary-pushing. Illustrated by legendary pin-up artist George Petty .
It only become acceptable for American men to go topless at the beach in 1935. Jantzen almost immediately started featuring bare-chested hunks in their ads.
"Skip the flattery darling, my Jantzen takes care of that."
Sexual TENSION.
Running in heels on the beach. Look's like she's stepping on his toes.