These ads for the Berlitz Language Center in Indonesia are quite startling and racially insensitive.
The campaign won an Outdoor Gold Lion at Cannes last week.
The ads titles are:
IndiJap (above)
Arabmerican (below)
and, AfroChina (bottom).
I'm gonna ignore that immense afro and any other racial insensitivity here, and ask one question:
Who's the speaker and who's the native?
It really could go either way.
Which, I guess, still works?
Ad agency: Hakuhodo, Jakarta.
Did you really have to include the hairy mole, art director?
Via: adsoftheworld.com