If you’re got a big idea, a big ad can make a big impact.
Via Shanghai.
Ad for Midea fans. That's the Haitong Securities building in the foreground, fairly famous in the architectural world for its unique wave design.
Very smart, and a bit unnerving.
In 2008, The BBC (ad agency BBDO NYC) created scenes on the sides of buildings made from coaxial cable as part of a promotion to get people to ask their cable companies to carry BBC World.
Second ad below.