Unlike most eye-pollution billboards, these actually improve the surroundings.
Here in Manhattan, Corona just put up this billboard at 15th St. and 9th Avenue that, on a couple nights a month, from this angle, makes the real waxing crescent moon look like a slice of lime sitting in the bottle. Tonight and tomorrow night, weather permitting, are two of those nights.
Pretty ingenious, and very refreshing, as Corona advertising of late has sucked — not limes — but balls. Ad agency: Cramer-Krasselt.
Via France. New campaign by IBM — "People For Smarter Cities Project."
When has a billboard ever, really, helped you? Here's a third execution that helps you get out of the rain. Ad agency: O&M Paris.